Reptune
Modernizing a fintech B2B SaaS to win more deals
Summary
Reptune's journey started in 2016 to solve a very clear problem: making transfer pricing documentation easier and more scalable for global enterprises. Originally initiated by consultants within IKEA, the tool has been continuously developed over the last eight years and is now used by 150+ enterprise clients worldwide. However, over the years, little attention was given to UX—and Reptune started losing deals.
200%
200%
Sales increase
8
8
Stakeholders
4 months
4 months
Collaboration
Challenge
Despite its strong market position, Reptune was losing deals to competitors due to outdated UI and an increasingly complex user experience. While existing customers were generally happy (according to user testing), Reptune was still losing deals. We faced the challenge: "How can we ensure that Reptune loses fewer deals and attracts more customers?"
Results
After the connect phase, we completely revamped the product and introduced a modern UI layer to give the tool a more modern look and feel. In addition, we designed a self-service onboarding flow to eliminate sales-heavy demos. The project lays a strong foundation for Reptune to grow faster and start winning more deals from competitors.
"We worked with Daasign for 4 months, they worked closely with our team to completely redesign the UX and improve the product. The results speak for themselves: our users love the new interface, and we no longer hear that competitors look better. Daasign made a real difference."
Lennart van den Kommer
CEO of Reptune
Next case study
Interested in working with us? Let’s connect
Industries
HR
FinTech
LegalTech
HealthTech
Cybersecurity
AI
© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services
Interested in working with us? Let’s connect
Industries
HR
FinTech
LegalTech
HealthTech
Cybersecurity
AI
© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services
Interested in working
with us? Let’s connect
Industries
HR
FinTech
LegalTech
HealthTech
Cybersecurity
AI
© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services
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Reptune
Modernizing a fintech B2B SaaS to win more deals
Summary
Reptune's journey started in 2016 to solve a very clear problem: making transfer pricing documentation easier and more scalable for global enterprises. Originally initiated by consultants within IKEA, the tool has been continuously developed over the last eight years and is now used by 150+ enterprise clients worldwide. However, over the years, little attention was given to UX—and Reptune started losing deals.
200%
Sales increase
8
Stakeholders
4 months
Collaboration
Challenge
Despite its strong market position, Reptune was losing deals to competitors due to outdated UI and an increasingly complex user experience. While existing customers were generally happy (according to user testing), Reptune was still losing deals. We faced the challenge: "How can we ensure that Reptune loses fewer deals and attracts more customers?"
Results
After the connect phase, we completely revamped the product and introduced a modern UI layer to give the tool a more modern look and feel. In addition, we designed a self-service onboarding flow to eliminate sales-heavy demos. The project lays a strong foundation for Reptune to grow faster and start winning more deals from competitors.
"We worked with Daasign for 4 months, they worked closely with our team to completely redesign the UX and improve the product. The results speak for themselves: our users love the new interface, and we no longer hear that competitors look better. Daasign made a real difference."
Lennart van den Kommer
CEO of Reptune
Next case study
Industries
HR
FinTech
LegalTech
HealthTech
Cybersecurity
AI
© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services