Career website to attract young talent
Website
Web Design
Website
UI/UX
Branding
Streetwise
Career website to attract young talent
Streetwise needed young people to apply. We skipped the job board and built one funnel to one signup, wired straight into their ATS system. All done in four weeks from the strategy to live.
Streetwise
Overview
Streetwise puts young people to work in field marketing and sales with offices all over the Netherlands. The job sells itself once someone has done a shift with the Streetwise team. The old website belonged to a different era of hiring, it made a job that already has an image problem look worse than it is, and the systems behind it were just as dated. People who were actively looking for work landed on the page and left without applying.
Streetwise
The Challenge
Two problems at once: a site that was not serving the current strategy of Streetswise and an industry they already had an opinion about door-to-door selling.
This audience applies for a job from their phone, in bed, at eleven at night. The old site met them with forms, unclear steps and no picture of what the work actually looks like. It answered none of the three questions that decide it at that age: who will I be working with, what do I earn, when can I start. Underneath that sat the harder problem. Field marketing and sales has a reputation with young people before they read a single word: pushy, awkward, the job you take when nothing else works out. The old website confirms that story. Whatever the copy said about the work, the way the page looked had already answered the question. Every visitor who left was one fewer young person starting work, and Streetwise measures itself on exactly that. The systems behind the site were out of date too. Applications landed in an inbox and somebody had to move them along by hand, so even the people who did apply sat waiting for days.
Streetwise
The Solution
We treated this as employer branding. The website was the delivery mechanism.
Figma
Everything was built custom. New visual identity, and a page flow that follows the order a young person actually decides in. Competitor research and a signup that takes seconds. The design carries an argument that copy cannot make on its own: a site that looks current says this is not the job you think it is, and it says it before anyone reads a word. We wanted to bring the work energy into the website. Social proof did most of the work after that. People this age join a place because of who is already there, so real teams and real faces run through the whole page instead of stock photography. Custom video content so a visitor can watch what a shift looks like before signing up. Fully responsive because almost all of this traffic arrives on the phone. The form is connected straight into their ATS system. An application now starts the process on its own: the candidate lands in the system, the follow up fires, and the office picks up a conversation that has already moved.
Streetwise
Streetwise
Results
Streetwise now has a career site that does the convincing before anyone from the office picks up the phone. There is no list to work through. Somebody reads, watches the benefits, signs up, and lands in the ATS with the follow up running.
Weeks
Strategy, copy, design and development to live
Route
One flow to one signup, no job board
Templates
Every asset made for Streetwise
Streetwise
Final thoughts
Streetwise had the job to attract new young people and a website that works. Field marketing and sales comes with a reputation, and an old looking site backs that reputation up. More information or vacancies definitely wouldn’t fix that. What worked was showing the thing itself: the team, the shift, the pay, the start date, in the order somebody decides in, on a site that looks like somewhere you would want to work. One route, one signup, wired into the ATS so the process starts itself.
Streetwise
Credits
Erik Verdam
Annemiek Berends
Managing Director of Streetwise
Recruitment Director of Streetwise
Next Project
Career website to attract young talent
Website
Web Design
Website
UI/UX
Branding
Streetwise
Career website to attract young talent
Streetwise needed young people to apply. We skipped the job board and built one funnel to one signup, wired straight into their ATS system. All done in four weeks from the strategy to live.
Streetwise
Overview
Streetwise puts young people to work in field marketing and sales with offices all over the Netherlands. The job sells itself once someone has done a shift with the Streetwise team. The old website belonged to a different era of hiring, it made a job that already has an image problem look worse than it is, and the systems behind it were just as dated. People who were actively looking for work landed on the page and left without applying.
Streetwise
The Challenge
Two problems at once: a site that was not serving the current strategy of Streetswise and an industry they already had an opinion about door-to-door selling.
This audience applies for a job from their phone, in bed, at eleven at night. The old site met them with forms, unclear steps and no picture of what the work actually looks like. It answered none of the three questions that decide it at that age: who will I be working with, what do I earn, when can I start. Underneath that sat the harder problem. Field marketing and sales has a reputation with young people before they read a single word: pushy, awkward, the job you take when nothing else works out. The old website confirms that story. Whatever the copy said about the work, the way the page looked had already answered the question. Every visitor who left was one fewer young person starting work, and Streetwise measures itself on exactly that. The systems behind the site were out of date too. Applications landed in an inbox and somebody had to move them along by hand, so even the people who did apply sat waiting for days.
Streetwise
The Solution
We treated this as employer branding. The website was the delivery mechanism.
Figma
Everything was built custom. New visual identity, and a page flow that follows the order a young person actually decides in. Competitor research and a signup that takes seconds. The design carries an argument that copy cannot make on its own: a site that looks current says this is not the job you think it is, and it says it before anyone reads a word. We wanted to bring the work energy into the website. Social proof did most of the work after that. People this age join a place because of who is already there, so real teams and real faces run through the whole page instead of stock photography. Custom video content so a visitor can watch what a shift looks like before signing up. Fully responsive because almost all of this traffic arrives on the phone. The form is connected straight into their ATS system. An application now starts the process on its own: the candidate lands in the system, the follow up fires, and the office picks up a conversation that has already moved.
Streetwise
Streetwise
Results
Streetwise now has a career site that does the convincing before anyone from the office picks up the phone. There is no list to work through. Somebody reads, watches the benefits, signs up, and lands in the ATS with the follow up running.
Weeks
Strategy, copy, design and development to live
Route
One flow to one signup, no job board
Templates
Every asset made for Streetwise
Streetwise
Final thoughts
Streetwise had the job to attract new young people and a website that works. Field marketing and sales comes with a reputation, and an old looking site backs that reputation up. More information or vacancies definitely wouldn’t fix that. What worked was showing the thing itself: the team, the shift, the pay, the start date, in the order somebody decides in, on a site that looks like somewhere you would want to work. One route, one signup, wired into the ATS so the process starts itself.
Streetwise
Erik Verdam
Annemiek Berends
Managing Director of Streetwise
Recruitment Director of Streetwise
Next Project
Career website to attract young talent
Website
Web Design
Website
UI/UX
Branding
Streetwise
Career website to attract young talent
Streetwise needed young people to apply. We skipped the job board and built one funnel to one signup, wired straight into their ATS system. All done in four weeks from the strategy to live.
Streetwise
Overview
Streetwise puts young people to work in field marketing and sales with offices all over the Netherlands. The job sells itself once someone has done a shift with the Streetwise team. The old website belonged to a different era of hiring, it made a job that already has an image problem look worse than it is, and the systems behind it were just as dated. People who were actively looking for work landed on the page and left without applying.
Streetwise
The Challenge
Two problems at once: a site that was not serving the current strategy of Streetswise and an industry they already had an opinion about door-to-door selling.
This audience applies for a job from their phone, in bed, at eleven at night. The old site met them with forms, unclear steps and no picture of what the work actually looks like. It answered none of the three questions that decide it at that age: who will I be working with, what do I earn, when can I start. Underneath that sat the harder problem. Field marketing and sales has a reputation with young people before they read a single word: pushy, awkward, the job you take when nothing else works out. The old website confirms that story. Whatever the copy said about the work, the way the page looked had already answered the question. Every visitor who left was one fewer young person starting work, and Streetwise measures itself on exactly that. The systems behind the site were out of date too. Applications landed in an inbox and somebody had to move them along by hand, so even the people who did apply sat waiting for days.
Streetwise
The Solution
We treated this as employer branding. The website was the delivery mechanism.
Figma
Everything was built custom. New visual identity, and a page flow that follows the order a young person actually decides in. Competitor research and a signup that takes seconds. The design carries an argument that copy cannot make on its own: a site that looks current says this is not the job you think it is, and it says it before anyone reads a word. We wanted to bring the work energy into the website. Social proof did most of the work after that. People this age join a place because of who is already there, so real teams and real faces run through the whole page instead of stock photography. Custom video content so a visitor can watch what a shift looks like before signing up. Fully responsive because almost all of this traffic arrives on the phone. The form is connected straight into their ATS system. An application now starts the process on its own: the candidate lands in the system, the follow up fires, and the office picks up a conversation that has already moved.
Streetwise
Streetwise
Results
Streetwise now has a career site that does the convincing before anyone from the office picks up the phone. There is no list to work through. Somebody reads, watches the benefits, signs up, and lands in the ATS with the follow up running.
Weeks
Strategy, copy, design and development to live
Route
One flow to one signup, no job board
Templates
Every asset made for Streetwise
Streetwise
Final thoughts
Streetwise had the job to attract new young people and a website that works. Field marketing and sales comes with a reputation, and an old looking site backs that reputation up. More information or vacancies definitely wouldn’t fix that. What worked was showing the thing itself: the team, the shift, the pay, the start date, in the order somebody decides in, on a site that looks like somewhere you would want to work. One route, one signup, wired into the ATS so the process starts itself.
Streetwise
Erik Verdam
Annemiek Berends
Managing Director of Streetwise
Recruitment Director of Streetwise
Next Project
Let’s unlock what’s
possible together.
Start your project today or book a 15-min one-on-one if you have any questions.
Let’s unlock what’s
possible together.
Start your project today or book a 15-min one-on-one if you have any questions.
Let’s unlock what’s
possible together.
Start your project today or book a 15-min one-on-one if you have any questions.