In today’s B2B SaaS world, everything is about scalability, conversion optimization and customer retention. You don’t just want to attract new customers — you want to keep them loyal over the long term. Yet I often see it happen: SaaS companies with a strong product lose customers not because of functionality, but because of a frustrating user experience.

What is a UX audit?

A UX audit quickly reveals the low hanging fruit to fix your SaaS platform's growth. It looks at your SaaS platform — through the eyes of the user in combination with data and psychology. Like usability, accessibility, interface design, information architecture, and most important: performance. In an UX audit - you analyze your SaaS product using methods like usability testing, customer interviews, UX guidelines and AI scans. This way, you can map out (design) problems and make a clear report with findings.

Why B2B SaaS companies should invest in a UX audit:

1. Low hanging fruit
   Get insights in quick wins with concrete recommendations.

2. Step-by-step improvements
   Get design suggestions that let you optimize the overall user experience.

3. Higher customer satisfaction and lower costs
   Get good design, which means fewer support tickets and lower development costs.

What we assess in a UX audit:

Our experts look at, among other things:

• Usability

• User onboarding

• Navigation structure and tasks

• Performance and accessibility

Our audit is based on methods from the Baymard Institute, WCAG, Nielsen Norman Group, and Interaction Design Foundation. With the latest AI developments, we can provide extra valuable insights for your SaaS platform. 

Read case study we did for Asimovo, where we started with a UX audit and concrete findings. 

Step-by-step plan for a successful UX audit:

1. Analysis of your current SaaS platform
   We conduct an expert review based on over 100 UX guidelines and design principles.

2. Recruit respondents
   We invite end users to test your SaaS platform in real-life conditions.

3. Incorporate advice into new UX design
   We design an improved interface using our recommendations to improve customer experience.

4. Workshop
   Together, we determine priorities and set up a UX backlog to be discussed with the development team.

What you receive

You’ll get a report with a prioritized list, quick wins, and a redesign of the most important flow within your SaaS platform. This gives you and your team control to improve your SaaS platform in the short term and achieve quick results. You’ll also get a roadmap so your development team can work on it in the coming months.

Ready to take your SaaS to the next level?

If you want a baseline measurement of your SaaS platform and are ready for serious growth, a UX audit is a no-brainer. With minimal investment, you maximize your impact — and you’ll notice it not just in your numbers, but especially in your users’ satisfaction. Get in touch and we’ll discuss the options.