ABN AMRO
Online investment environment to make investing more inclusive for women
Summary
To attract a more diverse audience to ABN AMRO’s investment offerings, we tackled the following business challenge: How can we make ABN AMRO’s investment products more inclusive and appealing to young adult women who are not (yet) investing?
30+
30+
30+
Interviews
3X2
3X2
3X2
Design sprints
8
8
8
Stakeholders
Challenge
The target audience for this research is young adult women who currently do not (yet) invest. The problem from the client's perspective is that the investment services are currently predominantly used by male investors with an average age of 60+ years. This is contrary to the bank's vision, as ABN AMRO aims to be an inclusive bank. The problem from the chosen target audience's perspective is that the barrier for them to start investing is too high.
Results
We designed a digital web environment that enables young adult women to easily open a joint investment account with shared financial goals. This product aims to lower the barrier to investing by allowing them to share knowledge, feel a sense of community, and reduce individual risk when getting started.
"You can clearly see that translating a concept into a complete design solution is where Daasign truly excels. They approach their work with a critical eye and can clearly justify every design decision they make."
UX Lead
ABN AMRO
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© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services
Interested in working
with us? Let’s connect
Industries
HR
FinTech
LegalTech
HealthTech
Cybersecurity
SaaS
B2B
AI
© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services
Industries
HR
FinTech
LegalTech
HealthTech
Cybersecurity
SaaS
B2B
AI
© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services
Interested in working
with us? Let’s connect
ABN AMRO
Online investment environment to make investing more inclusive for women
Summary
To attract a more diverse audience to ABN AMRO’s investment offerings, we tackled the following business challenge: How can we make ABN AMRO’s investment products more inclusive and appealing to young adult women who are not (yet) investing?
30+
Interviews
3X2
Design sprints
8
Stakeholders
Challenge
The target audience for this research is young adult women who currently do not (yet) invest. The problem from the client's perspective is that the investment services are currently predominantly used by male investors with an average age of 60+ years. This is contrary to the bank's vision, as ABN AMRO aims to be an inclusive bank. The problem from the chosen target audience's perspective is that the barrier for them to start investing is too high.
Results
We designed a digital web environment that enables young adult women to easily open a joint investment account with shared financial goals. This product aims to lower the barrier to investing by allowing them to share knowledge, feel a sense of community, and reduce individual risk when getting started.
"You can clearly see that translating a concept into a complete design solution is where Daasign truly excels. They approach their work with a critical eye and can clearly justify every design decision they make."
UX Lead
ABN AMRO
Next case study
Interested in working with us? Let’s connect
Industries
HR
FinTech
LegalTech
HealthTech
Cybersecurity
SaaS
B2B
AI
© 2025 Daasign B.V. All rights reserved. Privacy. Terms of services