How much should I charge for a website redesign?
Written by
Passionate Designer & Founder
Pricing a website redesign comes down to three things: project scope, where you sit in the market, and whether you're selling a deliverable or a system. Freelancers typically charge €3,000–€15,000 for a Webflow redesign. Boutique agencies charge €15,000–€60,000. Senior strategic partners working with growth-stage tech companies charge €40,000–€120,000 when brand strategy, positioning, and CMS architecture are part of the deal.
An alternative to Webflow is Framer (View more here).
Most freelancers underprice because they count pages instead of business outcomes. Eight pages for a B2B SaaS company isn't eight pages. It's a positioning decision, a narrative structure, a conversion flow, and a CMS that a non-technical marketing team can actually use day to day. When you price only the visual execution, you leave the most valuable part of the work uncompensated and put yourself on track to build the wrong thing entirely.
The mistake I see most often is splitting design hours from strategy hours and then discounting the strategy because it feels harder to justify to a client. Don't do it. Strategy is what makes the execution worth anything. A Webflow redesign without a clear answer to "who is this for and what should they do next" is expensive decoration, nothing more.
A working rate structure at the senior end of the market
Discovery and positioning: €5,000–€15,000 as a standalone phase. Webflow design and build: €12,000–€35,000 depending on page complexity, animation requirements, and CMS logic. Brand system integration, when the site needs to align with a sales deck and product UI, adds €8,000–€25,000 on top. Total for a complete engagement with a growth-stage SaaS company: €25,000–€75,000.
If you're pricing for an enterprise client, a McKinsey-caliber workstream or a global consumer brand, scope grows fast. Stakeholder alignment, legal review cycles, and multi-language CMS structures add 40–60% to timeline and therefore to cost.
On pricing mechanics: fixed-fee projects protect the client and punish you when scope drifts, which it always does. Time-and-materials protects you but creates budget anxiety on the client side. The structure that actually works is a fixed discovery fee followed by a fixed build fee with a clearly defined change-order protocol. Discovery surfaces the scope surprises before they become budget surprises. That one shift alone has saved more client relationships than any contract clause I've ever written.
Webflow requires upfront architectural decisions that affect how maintainable the site is a year from now. Charging for that thinking as a separate line item is fair, and it's easier for clients to approve when you frame the ROI plainly: their marketing team can update the site without a developer on call. That's worth real money to a growth-stage company shipping campaigns every few weeks.
For a full breakdown of cost variance by project tier, see the website redesign cost pillar. If you want to talk through where your studio should sit in the market, book a 20-min intro. For the full guide, read our webflow website redesign cost estimate overview.
