Pricing for a white label design agency varies a lot, and the range is wider than most people expect.

Most agencies use one of these pricing models: per-project, monthly retainer, or hourly rates.

Per-project works best for one-off needs. Wholesale logo packages typically run $150 to $500. Website design usually falls between $500 and $5,000, sometimes more. Brand identity packages tend to land in the $800 to $3,000 range.

Monthly retainers make more sense if you have steady, recurring work. Basic retainers start around $500 to $1,500 per month for a fixed set of hours or deliverables. If you need dedicated team capacity, expect to pay $3,000 to $10,000 or more per month.

Hourly rates depend heavily on where the agency is based. Offshore providers in South Asia, Eastern Europe, and Latin America typically charge $25 to $75 per hour wholesale. US-based or European agencies usually run $75 to $150 per hour. The offshore agencies have gotten genuinely good, so the lower price doesn't always mean lower quality.

A few other things will affect your final cost: rush fees, how many revision rounds are included, file format requirements, and whether the agency handles copywriting or strategy on top of design. These add up faster than you'd think, so read the fine print before signing anything.

When comparing agencies on price, don't just chase the cheapest option. A slow agency with poor communication will cost you more in client headaches than you saved on the invoice. Look at turnaround time, how responsive they are during the sales process, and whether their portfolio actually reflects the kind of work you'll be sending them.

Price matters, but it's rarely the thing that makes or breaks a white label partnership.