What is a landing page?

The main purpose of a landing page is to attract your ideal audience and convert them into leads. It’s designed to capture attention, communicate value quickly, and guide visitors toward taking a specific action—such as signing up, booking a demo, or starting a free trial.

Why is a landing page important for my platform?

A landing page is often the first impression a potential user gets of your platform. It helps you:

• Clearly position your platform in the market

• Explain the value you deliver

• Build trust and credibility

• Drive targeted conversions

Whether you're acquiring users via ads, organic traffic, or email campaigns, a strong landing page ensures you don’t waste that traffic.

How much does a good landing page cost?

The cost of a high-quality landing page can vary depending on the complexity and quality of design, copy, and conversion strategy. On average:

• DIY or template-based: €0 – €1000

• Freelance designer or small studio: €1000 – €3,500

• Professional conversion-optimized custom page: €3,500 – €10,000+

Golden rule: invest based on the potential return. If your platform sells high-ticket subscriptions or drives business-critical conversions, a solid landing page is worth the investment.

What should you show on your landing page?

Every landing page should at least include:

• A clear headline and subheadline that communicate the core value

• An engaging section with your customer’s key challenges and pain points

• A concise explanation of your solution (benefits, not just features)

• Social proof (logos, testimonials, reviews)

• A clear call-to-action (CTA)

• Optional: pricing, FAQs, and a video walkthrough

Keep the page focused, visual, and structured around one goal: getting leads.

Need help improving your platform’s landing page? Let’s connect and explore what’s possible.