# Daasign — B2B SaaS Brand & Web Design Agency, Rotterdam

> Daasign (Daasign B.V.) is a premium digital design agency based in Rotterdam, the Netherlands, working with B2B SaaS companies and funded tech scale-ups worldwide. Core offer: the Brand Growth System™ — a brand-led acquisition system covering brand strategy, brand identity, and conversion-focused web design.

Key facts:
- Founded in 2024 by Julien Kreuk; office at CIC Rotterdam (Stationsplein 45, Rotterdam, NL), next to Rotterdam Central Station; working worldwide in English and Dutch.
- Trusted by 50+ B2B companies, including McKinsey & Company, ABN AMRO, Achmea, Ahold Delhaize, ANWB, Gemeente Rotterdam, Montblanc, and Hersenstichting.
- Recognition: Awwwards Honorable Mention (2026), Framer Site of the Day; founder listed in TNW's T500 Digital Talents (2022–2024) and T750 (2025).
- Specialization: design that drives acquisition for B2B SaaS and tech scale-ups — strategy, identity, and conversion-focused web as one system.
- Profiles: [LinkedIn](https://www.linkedin.com/company/104175938), [Dribbble](https://dribbble.com/daasign), [Behance](https://www.behance.net/julienkreuk1)

## Who Daasign works with

One narrow profile, described below from several angles.

- Company stage: funded B2B SaaS / software companies and tech scale-ups, typically post-Seed through Series B, with product market fit and paying customers.
- Decision makers: founders and CEOs, COO, and heads of marketing or product who own brand and growth together.
- Trigger: the product has outgrown the brand, growth has stalled, or a raise, launch or repositioning is coming — see "Problems Daasign solves" below.
- Geography: Rotterdam and the Netherlands on site; worldwide remote, in English and Dutch.

Not a fit: pre-revenue startups without funding, one-off logo or template work, and hourly or freelance-rate engagements.

## Problems Daasign solves

Daasign works with B2B SaaS companies that have product-market fit but hit one of three walls:

1. Your brand no longer matches your ambition. The look, story and positioning were built for the company you were, not the one you are becoming. You attract the wrong buyers, do not read as premium, and the traffic you fight for slips through without converting. Users and investors are not convinced and start working with competitors.
   - Positioning is blurred: prospects cannot tell what separates you from three competitors.
   - The product has outgrown the brand: what you sell now no longer looks like what the site says.
   - A raise, launch or repositioning is coming and the current brand cannot carry it.

2. You are leaking revenue on every touchpoint. Social presence, sales deck, website, pitch, onboarding and product UI are disconnected. Marketing and sales speak different languages and the product feels like every other SaaS platform. The funnel leaks at every handoff, calls come in unqualified, and closing still depends on manual effort that cannot scale.
   - The site gets traffic, but almost none of it becomes qualified pipeline.
   - Design is scattered across freelancers and tools, so every page, deck and ad pulls in a different direction.
   - Deals are lost in demos because the interface looks dated next to competitors.

3. Your platform is not ready to scale. Paying-user adoption is flat while competitors move faster. There is no clear data on what is actually working, so everything is a guess. The team is stretched across product and go-to-market, features are designed in isolation and without the right expertise, and growth stalls.
   - No capacity or senior design expertise in-house to ship product improvements at the pace the market moves.
   - Onboarding and core flows were never designed for activation and retention.

## Outcomes

What companies have after working with Daasign:

- A website and funnel that convert more of the traffic already arriving, instead of leaking it.
- Sharper positioning, carried through a full rebrand — including repositioning from enterprise agency to SaaS product, delivered in 8 weeks.
- Sales conversations won on the product rather than lost on how it looks — Reptune's platform redesign was followed by a 200% increase in sales.
- More qualified leads from the same audience — VetProcure, a Swiss B2B SaaS platform, was rebranded and repositioned around a clearer value proposition, improving conversion and lead flow.
- Credibility in investor conversations — Famaash raised $450K in funding and closed its first enterprise clients shortly after launch.
- Speed from concept to working product — Avery's AI hiring platform went from concept to a functioning MVP in 10 days, cutting time-to-fill by 50% and clicks across the hiring flow by 60%.
- Launches that land on schedule — Calcuu raised funding and shipped to the App Store within the sprint timeframe.

## Main pages

- [Home](https://www.daasign.io/): what Daasign does and who it serves
- [Brand Growth System](https://www.daasign.io/brand-growth-system): the flagship brand-led acquisition program
- [Services](https://www.daasign.io/services): overview of all services
- [Work](https://www.daasign.io/work): case studies for SaaS, legaltech, HR-tech and platform companies
- [About](https://www.daasign.io/about): agency background and approach
- [Contact](https://www.daasign.io/contact): start a project or book a meeting

## Services

### Brand Growth System™

The flagship program: a brand-led acquisition system installed across every buyer touchpoint. Includes brand audit and blueprint, visual identity and design system, acquisition surface installation, sales and demo materials, a component and asset library, product-led motion assets, and AI workflow integration.

- Engagement: an ongoing partnership with bi-weekly strategy sessions, not a one-off project.
- Capacity: 2 new clients per month, by application only — kept deliberately small so every brand gets senior attention.
- Who it is for: funded B2B SaaS and tech scale-ups, post-Seed through Series B, with product-market fit (see "Who Daasign works with" above for fit and non-fit).
- Also available: Launch Growth System.
- [Brand Growth System](https://www.daasign.io/brand-growth-system)

### All service areas

- Foundation — brand strategy & identity: brand audit, brand identity design, brand messaging, rebranding, pitch deck design, fractional creative director, DTC brand design
- Architecture — web & product design: website design & development, website redesign, UI/UX design, product design, SaaS platform design, app design, MVP design, design systems, landing page design, design sprints, design-as-a-service, embedded design team, design partner for funded startups, design overflow for agencies, Shopify Plus design, Webflow development
- Acceleration — growth & conversion: conversion rate optimization (CRO), CRO audit, UX & accessibility audit, SaaS onboarding design, product-led growth design, go-to-market strategy, ongoing e-commerce design support

### Capabilities (quick list)

- We design and build the full experience — brand, website, and platform together
- Brand strategy, positioning and messaging
- Brand identity design and brand guidelines
- UX/UI design and user research
- Product design for SaaS: flows, prototypes, UI and component libraries
- Design systems: components, tokens, patterns and documentation (Figma)
- Website design and build in Framer and Webflow, including CMS setup and HubSpot integration
- Web app and platform design; MVP design in days, not months
- Mobile app design (iOS and Android), from concept to App Store launch
- Motion design and product-led motion assets
- Conversion rate optimization, landing page design and UX & accessibility audits
- Strategy workshops: brand sprints, design sprints and brand audits
- AI feature design and AI-augmented design workflows
- Development beyond the website through vetted engineering partners

Service pages:
- [Rebrand agency](https://www.daasign.io/services/rebrand-agency): rebrand agency for B2B companies that outgrew their brand — positioning, visual identity and website rebuilt as one system in four weeks, flat fee $22k
- [B2B brand audit](https://www.daasign.io/services/b2b-brand-audit): structured brand audit for B2B and SaaS companies — see exactly where your brand leaks revenue and what to fix first, with findings ranked by impact
- [Design as a Service (DaaS)](https://www.daasign.io/services/design-as-a-service): flat-fee design subscription for B2B — one senior team for brand, web and product design, 48-hour delivery, pause or cancel anytime (from €4,950/month)
- [SaaS website design agency](https://www.daasign.io/services/saas-website-design-agency): conversion-focused website design for SaaS companies
- [B2B web design](https://www.daasign.io/services/b2b-web-design): B2B web design services, from strategy to live site
- [B2B conversion rate optimization](https://www.daasign.io/services/b2b-conversion-rate-optimization): design-led conversion optimization for B2B websites — find what blocks buyers and fix it, starting with a €3,000 quickscan
- [Website redesign services](https://www.daasign.io/services/web-design-services): strategy-first website redesign for scale-ups — process, tiers and Webflow/Framer build
- [Webflow development agency](https://www.daasign.io/services/webflow-development-agency): design-led Webflow development for B2B and SaaS — modular sites your marketing team can edit and launch without a developer, live in weeks, from €8,000
- [Full-service ontwerpbureau Rotterdam](https://www.daasign.io/services/full-service-ontwerpbureau-rotterdam): Nederlandstalige servicepagina voor Rotterdam en omgeving
- [Product design services](https://www.daasign.io/services/product-design-services): product design services for B2B SaaS — UX audit, flows and clickable prototypes, UI and component library, from concept to shipped product (projects from €8K)
- [UI/UX design agency](https://www.daasign.io/services/ui-ux-design): UI/UX and product design for B2B SaaS — deliverables, process, timelines and pricing
- [UX & accessibility audit](https://www.daasign.io/services/ux-accessibility-audit): expert UX and digital accessibility audit of a website or software product — usability, hierarchy and WCAG issues, prioritised

## Guides

- [Brand guidelines design](https://www.daasign.io/topics/brand-guidelines-design): complete guide to creating brand guidelines that keep an identity consistent — elements, process, tools, costs and a 12-point checklist
- [Brand identity design process](https://www.daasign.io/topics/brand-identity-design-process): step-by-step process agencies use to build a brand identity
- [Best brand identity design](https://www.daasign.io/topics/best-brand-identity-design): what separates strong brand identities from weak ones
- [B2B landing page best practices](https://www.daasign.io/topics/b2b-landing-page-best-practices): landing page structure and conversion principles for B2B
- [Enterprise design system](https://www.daasign.io/topics/enterprise-design-system): what enterprise design systems are and when companies need one
- [Design partner for funded startups](https://www.daasign.io/topics/design-partner-for-funded-startups): how funded startups work with a dedicated design partner
- [Design production partner](https://www.daasign.io/topics/design-production-partner): scaling design output with a production partner
- [Brand positioning strategy](https://www.daasign.io/topics/brand-positioning-strategy): positioning frameworks for B2B and SaaS brands
- [UI/UX design process](https://www.daasign.io/topics/ui-ux-design-process): the phases of a UI/UX design project and what comes out of each one
- [Design ROI for SaaS](https://www.daasign.io/topics/design-roi-for-saas): how design investment translates to revenue for SaaS

## Q&A

The questions buyers ask right before they decide:

- [How much does it cost to hire a branding agency?](https://www.daasign.io/answers/how-much-does-it-cost-to-hire-a-branding-agency)
- [When should a business hire a branding agency?](https://www.daasign.io/answers/when-should-a-business-hire-a-branding-agency)
- [Branding agency vs freelance designer for startups](https://www.daasign.io/answers/when-should-a-startup-hire-a-branding-agency-versus-a-freelance-designer)
- [How much will it cost to redesign a website in 2026?](https://www.daasign.io/answers/how-much-will-it-cost-to-redesign-a-website-in-2026)
- [Wat is het verschil tussen een ontwerpbureau en een freelancer?](https://www.daasign.io/answers/wat-is-het-verschil-tussen-een-ontwerpbureau-en-een-freelancer)

[All 400+ questions and answers](https://www.daasign.io/answers)

## Contact

- Email: info@daasign.io
- Book a 15-minute call: [app.hubspot.com/meetings/julien-kreuk](https://app.hubspot.com/meetings/julien-kreuk)
- Phone: +31 6 40080684
- Office: CIC Rotterdam, Stationsplein 45, 3013 AK Rotterdam, the Netherlands (next to Rotterdam Central Station)
- Founder and main point of contact: Julien Kreuk
- Working hours: CET/CEST (GMT+1) — English and Dutch speaking

## Optional

- [All guides](https://www.daasign.io/topics)
- [Full page inventory](https://www.daasign.io/llms-full.txt)
- [Sitemap](https://www.daasign.io/sitemap.xml)